No ghosts here: Sydney hipster house creeps out UK media

Sydney's property market may leave some scratching their heads at the prices, but British media was confused for an entirely different reason.

A home at 187 Brougham Street, Woolloomooloo, on the market for more than A$1.25 million (NZ$1.3m), has the British media creeped out – with some claiming it's haunted.

London's The Mirror suggested the advertisement for the  "haunted house" had "some of the worst ghost pictures ever".

And the Daily Mail said the three-bedroom house had "historic charm, amazing city views ... and one hipster ghost".

Sydney real estate aficionados will, however, recognise the photography style as BresicWhitney's​ signature touch to the photographs – adding people and, sometimes, pets to their listings.

For this terrace, ripe for a significant renovation, the images emphasise stained glass, period details, a sunroom and a rear balcony.

BresicWhitney head of marketing Brendan Fearn said the creative approach they take is to depict the "true character" of the property and bring it to life through imagery.

"You'll often see a human element to our work, which we find helps to develop the visual narrative for the property,"  earn said.

"With 187 Brougham Street, our photographers had a lot of fun bringing to life the raw interior."

Inquiry for theInterest in the home has been consistent since it was listed earlier this week, said selling agent Nic Krasnostein​, with interest "streaming consistently".

And the "ghost"? In this case there's nothing supernatural at all... it's a BresicWhitney's team member.

"The bearded hipster ghost can be revealed to be none other than our chief copywriter extraordinaire, Pete Wood," Fearn said.

Wood is actually a regular feature in the agencies listing photographs.

He has been spotted in several other listings too, including 2A Foley Place, Darlinghurst and 773 Bourke Street, Redfern.